Marketing is simple. Marketing platforms are complex.
Learn how to market your book on autopilot with a better understanding of marketing in general and of Facebook ads specifically.
Comprehensive Facebook Ads for Authors.
Lesson #1:
Highlights how it works, how to position yourself to win, and the approach you should have when it comes to ads.
Lesson #2:
Covers the set up of a Facebook ads account and what parts of the platform you should put to use.
Lesson #3:
Dives into building out strategy. The key to success with Facebook ads is not a strategy. It’s understanding the flow between campaigns and customers and finding how to use that knowledge to find customers no matter what you are marketing.
Lesson #4:
Breaks down how to best speak to different readers at different phases of the customer journey and also what makes a winning ad that attracts customers.
Lesson #5:
Focuses on helping you find readers, as well as how to get into the psychology of the buyer, map their journey, and grab their attention on the platform.
Lesson #6:
Narrows down on the “Gather, Refine, Relaunch” process which shows you how to simplify your testing and make it more cost effective/resourceful.
Lesson #7:
Discusses “The One Ad Strategy” and other things to utilize on the platform to beat ad fatigue, brand to your customers, and stay profitable as you are scaling up.
Lesson #8:
Shares foundation scaling tactics to grow your business with ads. The truth is scaling is more than just spending more on what is working. This part of the course comes my experience of spending over $4 million of my own money and $2 million more as an agency.
Lesson #9:
Dives into a direct formula to get started, as it’s been the most profitable way to launch into ads.
What makes this course perfect for authors?
It tackles foundational elements authors need to know and understand in order to become strong marketers. This course tackles mindset, highlights trends, and prepares authors to succeed despite how the platform changes. It also provides information on how to make everything work under the Automated Direct Sales system.
